# Hashtag Help

by Administrator 28. March 2013 13:03

For the not-so-savvy social media users:

mob_sm-infographic.jpg (1.16 mb)




For more original MOB Media creative content:

Web: mobmedia.com

Facebook: MOB Media Inc.

Twitter: @MOBsterCreative

Instagram: @MOBsterCreative

Pinterest: MOB Media

Vimeo: MOB Media Inc.

Pheed: MOBster Creative

ePrequal & MOB Media Launch New Website

by Administrator 16. January 2013 10:32

MOB Media and ePrequal.com have collaborated into creating a creative and fresh look for ePrequal.com’s new site.  Dave Van Waldick, ePrequal.com’s founder came to us with a very specific mandate: Creating a dynamic, social-media driven, web presence which will boost the brand’s image and help it compete within a crowded marketplace. Under MOB Media’s creative direction… Mission accomplished!


Infamous MOBster Malapropos & Non-Sequiturs of the Year!

by Paul 3. January 2013 15:58

Happy 2013 from MOB Media! Gone is another year full of new clients, new creative, and of course new MOBster quotes. The family at MOB Media has produced amazing work during 2012, but sometimes we get so immersed in the projects, we slip on our speech…thus releasing the infamous malapropos and non-sequiturs! For those who follow us every year, (all 5 of you!) you should recognize some returning malapropos MVP’s. For those who are new, enjoy the misstatements of one magnificent year! And now to the Whiteboard as we call it, or this year it should be dubbed the Laura Board!

"The president of Peru was Japanese for years"Allan- Uh…after that he was…? Maybe like the Vapors he only thought he was turning Japanese?

"It's not that I don't remember ......... I just don't remember"Frank – Wise words from a once wise man. At least I think he was, who can remember?

"You're talking to a dead horse"Laura- Must be more humane to talk to, rather than beat one... good for you Laura!

"Isuzu, what is that, Honda, Toyota?”Laura- Maybe Kia? Laura would not have made it in the Auto Trader World I lived in…

"I can't articulate what my brain is thinking"LauraWow, what kind of follow-up can I have here? I’m not sure because my brain is not articulating at this moment….maybe due to laughter.

"Yves will 'improvise' more about testimonials"Laura - Please elaborate…

"Is LA a part of So Cal?"Laura – In her defense she was born in Alaska, which isn’t even part of the United States according to one of her malapropos from another year…she was only raised in Southern California. So geography isn’t her best subject…

"learning the experience"Laura – Laura is turning the experiential learning cycle on its head, look it up!

"Zoology, that's the study of zoo animals, right" Laura– Yes, and etymology is the study of “Ets”

"If the world ends I don't want to die in an ugly Christmas sweater"Millie- An epic way to go in my opinion!

"I've been procrastinating & putting off doing it"Nan- Had a hard time typing & writing this one out. She’ll get back to you!

"Do you mean 8am or pm?" Pat – We miss you Pat!

"So what is your most unfavorite moment at MOB?"Paul-   Being an ‘unliked’ intern of Nan more than likely.

 The official whiteboard has been erased and geared up for fresh quotes!  Surprised 

  We shall see what the MOBsters and our associates bring in 2013…Opportunity abounds!


The Things We Say: the Best Malaprops, Misstatements 2011

by Paul 18. January 2012 10:54

Ok, it’s another year of flubs, gaffs and just downright dumb statements from your friends at MOB Media. As you know by now, we try to gather the funniest or strangest comments spoken or written during the year. I call these malaprops and non-sequiturs, misstatements or just darn funny/stupid stuff. It’s time for me to wipe the white board clean by getting these off our chest! Remember, it’s all in fun and we’ve included some of our clients and friends along this path of sentence destruction. Let’s begin!


Starting off the 2011 season was our all-time leader in misstatements, Laura:


·         When telling another employee that it’s not possible to make any word sexual, she’s challenged to come up with one that you can’t. Her word? “Cotton Balls.” Really Laura? Don’t know how anyone could come up with a risqué comment to that!


·         Continuing the theme of Laura and risqué comments that she doesn’t get, she commented to a fellow MOBster about his pants “There must be some kind of thing in your slacks that comes and holds up their weight” I withhold comment on that one.


·         Laura continued throughout the year, “How many feet are in a yardstick”. Indeed, how many feet are in a yard, Laura?

·         With the new arrival of her young puppy, she felt the need to tell us that “My dog’s poop looks like crap”.As opposed to my dog who defecates gold.


It’s easy to pick on Laura, but there were many others, Rob made the board a few times as well:

·         I tried, but never did it.” Rob might need a dictionary for his birthday this year.


·         My favorite statement from Rob came later in the year, “I would suck in a men’s prison”. That might make a few fellow inmates happy, but otherwise, not something that should be said in public.


·         In an example of mixed cliché department, Rob had this doozy, “Why put off today what you can do tomorrow”. Sadly, he didn’t mean to be funny.


So even though our lovely Erin has flown the coop, she still works with us and occasionally will grace us with her gaffs.

·         In an email she asked us in all seriousness, “Where’s the price for the job fair and why is it so pricey?” But if you think it’s expensive, why are you asking…OH NEVER MIND!


·         When asked who she wanted to shoot for a commercial she said, “Mostly female and some men.” That’s a relief, I was afraid we might have to shoot, oh wait, there are no other options!


·         In another email, Erin told us unequivocally, “the last one will be separate and last”. From the department of Redundancy Department…


There are so many other fun things that were overheard:

·         A good friend of mine, whom I personally know.” – Arnie, are there other kinds of friends, I suppose with Facebook, everyone is a friend!


·         Arnie is also geographically challenged or perhaps remembers personally the Roman Empire? He actually said, “There’s a Rome, I thought Rome was Italy!” We’re going to chalk that one off as Arnie is really smart and experienced, he’s forgotten more than we’ll ever know?


·         Arnie isn’t the only one who has an issue with the way the world is, in October Lisa asked me, “Are we in Spring now?” Let me repeat, in October, Lisa asked me…


·         Employees are not the only ones immune to saying silly things, Jeff and I had our share, but mysteriously most of those got erased, but one statement from Jeff did survive, “Things aren’t going to be different until something changes”. See my comment about a Dictionary for Rob, above.


·         Ok, I often talk too much in client meetings, and one that I find funny is “We certainly can possibly help you!” If ever there was agency doublespeak, that was it! Oh well.


There you have it, the 2011 Whiteboard material. Now remember, before you think we’re just a bunch of idiots, we all say funny things and sometimes we engage our mouths without utilizing that brain we have. Looking forward to a successful 2012…Can’t wait!


Social media is blowing up!

by Administrator 11. March 2011 15:48

The cultural presence and popularity of social media has surged in the last few years and just about everyone and everything has a Facebook page.

A survey of more than 8,500 small and local businesses across the U.S. found that 70% are now using Facebook as a marketing strategy, and nearly 40% are using Twitter to build product awareness. Additionally, more than half of the businesses surveyed say they are spending less than $2,500 a year on marketing. If you think about it, these findings should come as no surprise. The reason many small, local businesses flock to social media sites for marketing in the first place is because it is so easy, and free, to create a Facebook, Twitter, Tumblr, or what have you. But just because starting a social media site is simple, and costs a fraction of what more traditional forms of advertising (print, TV, radio) cost, does not make it an effective marketing tool.

In reality, the costs of social media should be measured in the time that needs to be invested in updating, posting, blogging, and building awareness. This article suggests that small business owners take a step back and ask themselves the following questions when determining just how effective their social media platforms really are:

1) What is your goal for using social media?
2) What specific tactics did you use to reach that goal?
3) How did you measure the effectiveness (revenue, profits, CPL, etc.)?

Those are some basic, logical questions that many business owners tend to overlook when they build a social media page. What most of them end up doing is, in essence, just dumping their sites into the vastness of the World Wide Web.

Social media can be an invaluable tool if it is used to its full potential.  If utilized in a smart, effective, and creative way, social media platforms have the power to reach customers and clients that traditional forms of advertising could not have ever imagined. Experienced agencies like MOB Media have the know-how and expertise to maximize the potential of social media for your business or company. By hiring an agency to manage and grow your business’ online presence, you can focus your attention where it belongs: on your products and services.


2010 MOB Media - We say the funniest things

by Paul 27. December 2010 09:42

MOB Media Employees & Friends Say the Darndest Things
2010 Version of our Malaprops, Mistatements or Generally Just Funny Stuff!

It's time to recap 2010's funniest statements from our MOB Media Family. As you may know by now, we gather together the funniest or strangest comments spoken or written during the year. Malaprops and non-sequiturs, misstatements and all-around funny stuff. This year there were even lyrics that were sung incorrectly! Let's get on with 2011 as we clean literally and figuratively the slate for 2010! As you know, I actually have a whiteboard on which I write these quotes. And, in fact, if anyone hears one, we say, "Put it on the board".

All in fun, folks! As usual, some of our employee's and friends are more prone to "making the board". We'll chalk it off to the fact that maybe they are just more talkative in general? This is in chronological order:

1. "I'm usually not hungry after I eat" (really?) Laura 1/14/10

2. "Cinco De Mayo is in May" (thanks for that tip!) Laura 1/16/10

3. "Move forward, Tattoo Detective, it's not too late, to whip it!" (that was an attempt at the lyrics of the famous Devo Song called Whip it) Michelle B. 2/3/10

4. "I might run a little longer because we have to wait for the half k'ers" (we think she means half marathon, because a half Kilometer ain't too far!) Raina 3/11/10

5. "My dad has always been a guy" (Whew! That's a relief Shawna, especially for your mom!). Shawna 3/18/10

6. "Ah, howdy, honey" (again, another misinformed lyric for the Archie's seminal song that goes Honey, honey, sugar, sugar) Erin 4/15/10

7. "Our timeline is 9 minutes and 30 seconds, so we will need more than a 10 minute tape" (why is that? Last I heard, 10 is more than 9) Ryan N. 5/10/10

8. "Lunch, the breakfast of champions" (they made me put that one up, I knew what I was saying...really!) Paul 6/8/10 

9. "I think I'm craving one of your Veggie Burgers, you know, the ones with the hamburger wrapped in lettuce!" Walter 7/12/10

10. "No, it works, except for that it's broken" (and the definition for not working is what again?) Jeff 8/26/10

11. "Dick is overrated" (No comment) Laura 9/15/10

12. "Allan called and said he's dong some work at home with some videos and will be here soon". (ok, this email is only funny because Courtney was new and you have to know Allan, enough said) Courtney Unknown date

13. "I didn't think Christmas was in December this year". (hmmm....didn't know we rotated the date) Robbie 10/14/10

14. "They're not people, they're women" (in a client meeting no less!) Gary 10/19/10

15. "Would that be pm in the morning or in the night?" (Arnie taught her well) Arnie's adult daughter 12/22/10

Hey, we're getting better, these aren't as bad as some have been in the past! But now the board is clean and we'll have a new year to say some silly things! Keep your resolutions and have a healthy and prosperous 2011!

Tags: , ,

Social Media Presence for Older Adults Nearly Doubles in 2010

by Jason Brown 9. September 2010 09:47

According to a new study from Pew Internet, between April 09’ and May 10’, social networking site usage skyrocketed 88% among Internet users aged 55-64. And if that wasn’t a shock, the 65 and older group’s social networking presence shot-up 100% in the same time frame.

Although young people still dominate social networks like Facebook, their usage only grew 13% during the year covered by Pew’s studies. Older adults are playing catch-up at an incredible pace, though it remains to be seen whether they will pass the younger socialites or hit a ceiling at or below the usage levels reported by young adults and teens.

Older adults who use services like Twitter or Facebook are still considered the minority when it comes to their peers. Last year Pew reported that 19% of all Internet users have “updated a status” on one of these social networks, but only one in ten Internet users aged 50 and older used status updates or read updates written by others.

According to report author Mary Madden, Pew’s Senior Research Specialist, e-mail still dominates “e-communication” for the 50 and older demographic.

Tags: , , ,

MOB Media Employees & Friends Say the Darndest Things

by Paul 7. January 2010 11:33

MOB Media Employees & Friends Say the Darndest Things
2009 Version of our Malaprops!

It's time to recap 2009's funniest statements from our MOB Media Family. Last year's end-of-year laziness turned into this year's actual work, culling together the funniest or strangest comments spoken or written during the year. Malaprops and non-sequiturs, is what I called them last year. We got a lot of comments about this blog, so now I have to do it every year and clean the board for 2010!

As you know, I actually have a whiteboard on which I write these quotes. And, in fact, if anyone hears one, we say, "Put it on the board".

Just to clarify again, technically a malapropism is when someone uses the wrong word that often can sound like the right word. A non-sequitur is a comment which, due to its lack of meaning relative to the comment it follows, is absurd to the point of being humorous or confusing. I'm also quoting just statements from the mouths of my staff which are totally non-sensical. I consider these either malaprops or non-sequiturs I will use their first names to somewhat protect the guilty:

"Are we working together or as a team?" Dave

"I only know to ask you about things I know about." Allan

"I only need 1 Ibuprofen because only one of my ankles hurts". Laura

"But, I'll be back before I leave." Yours truly, but it actually made sense!

"Look, there are already 2 pieces of velcro in the package." Raina....think about it...

"Jeff will have a cornea if I text during the meeting!" Shawna...the word is coronary, but thanks for playing!

"I need to find a restaurant in Las Vegas near the LA Convention Center." Laura...ummmm good luck?

"It smells like 401K!" Paulette....she made the same mistake last year, we'll blame pregnancy!

"Other than smoking and drinking, I'm a pretty healthy guy!" Tim...really?

Conversation: Laura: "I was born in Alaska". Alisha: "Really, you weren't born in the United States!" uhhh, Alisha, Alaska was the 49th state admitted into the Union in 1959.

"I always come in through the backdoor." Laura...no comment

"If you weren't such a turd, Lisa, I wouldn't be such a brat!" Shawna...hmmm....

"What are you going to be for Halloween, this Christmas?" Manny

"If we get one more tape deck the work will take us twice as long." Ryan...uh no, but it will take half the time!

"Put on your jacket, I'm cold." Toby...and that helps you how?

Tags: , ,

Become A Fan!!

by Gary 28. October 2009 12:42

I’m stepping away from the blogging this week so that Gary Millea our truly creative,  Creative Director can “learn you some things” about setting up a Facebook account for your business. These practical hands-on tips will guide you step-by-step to do it yourself. Or if you prefer, you know MOB Media is there for you to create and maintain your social media campaigns. Without further adieu, I present: Gary Millea!

   Ok, it looks like the time has come. When you’re catching up with friends and family on Facebook you’ve started to see for yourself that more and more companies are popping up and vying for your attention. You’ve heard the buzz now “Become a Fan!”

The Toll Roads, Home Depot, Wach
ovia and even my local Sushi bar are all using Facebook to reach more customers faster and stay connected to them once they’ve found them. Facebook, the ever-popular social-networking website, has become a go-to web venue for businesses looking to expand their brand. Yet even for the most tech-savvy business owners, getting set up on the site can be daunting at first. I’d like to take this opportunity to share Facebook tips with you to help your company get started without breaking a sweat, or the bank.

Honestly, your timing couldn’t be better. Facebook recently made it even easier for brands and companies to connect with their target customers through their “Pages” feature. According to Inside Facebook, the updated version of the Pages feature has “the potential to … [reach] your customers in a very authentic, powerful, and extremely targeted way.”

MOB Media’s Creative Director Gary Millea provides a simple seven-step process to set up a business-friendly Facebook Page:

  1. Create A Facebook “Page,” Not a General Profile: For a business looking to build their brand awareness on the web, a Facebook “Page” is recommended.  A Facebook “Page” is optimized for a business or brand to share information, interact with “Fans" -- the people who like your company and add your Page to their Profile -- and create a highly engaging presence on Facebook.
  2. Register Your Page: Whether you already have a personal Facebook account, or are registering to the website for the first time, you can create your Facebook Page by visiting www.facebook.com/pages/create.php. If you do not have a Facebook account, you will be prompted to create a “Business Account,” when building your company Page.
  3. Choose Your Page Name Wisely: Just as with keywords for a webpage, make sure you use words in your Facebook Page name that people would use to search for your company and product online. Keep it short, but if your company name does not reflect the product (media, marketing, advertising, internet marketing, etc.) that you sell, consider adding a few keywords that do.
  4. Edit Your “Info” Tab: Think of the Info tab as your “About Us” page. Keep your brand message and unique brand selling points in mind as you add details about your company, your products and services.
  5. Generate Content: A Facebook Page is not something you create once and let sit. Its success in drawing people to your store is dependent on continuous content. Dedicate time to your Facebook Page to upload photos of your store, products and events. You’ll also need to add notes and news content regularly.
  6. Get Fans: Once you’re Facebook Page is built, you can invite your friends, customers and business associates to become Fans, by uploading their email contact information to the site. This is where you see social networking in action. For every Fan who adds you to their “Profile,” their entire Facebook network will be notified and can become Fans themselves.
  7. Have Fun: Don’t forget to let your personality shine through with everything you add to your Page! When you have fun, your “fans” will too.
Check back next month for more social networking tips or contact Gary today and request his white paper “Put your best Face(book) Forward.”  


Walking in another man's branded shoes

by Paul 4. September 2009 09:51

Augustine Fou recently wrote that branding today is ineffective, irrelevant, irritating and impotent. Here at MOB Media, we are strong believers in Direct Response. So you might expect that our response to his blog entry would be "ABOUT TIME SOMEONE SAID IT!" However, since I was told when I was very young that you should not judge someone (or something) until you have walked in their shoes, I am going to throw a curveball and try to take the other side of this argument for the sake of understanding everyone's point of view. Isn't that what we all learned to do in debate classes?

Here it goes (with a straight face and everything!):

The biggest problem is that when people say branding doesn't work it's because they don't even know what branding means. Agencies cannot by themselves "create branding". It's the customer experience that makes branding what it is. From the advertising and marketing, to the aisles of the store floor, to the packaging and the service after the purchase, that's all branding. Customers change their perception of the company through all of this activity and through continuous interaction with the product or service. An ad or image can only go so far. The experience is what matters! 

It's not really fair to say that brand strategy (keyword: strategy) is unimportant. If you look through history, you'll see that Coke, Pepsi, Nike, IBM, Apple, Google, Honda, etc, all have an identity. Something that you can hang your hat on as far as knowing what you're getting. Whether its the personal service, easy website to navigate, a great product, a warranty that is above all else, whatever, it's everything they do that matters. A label. A perception of who they are. Well, I guess that's why they call it a brand! I do not believe a bad product can survive with good branding. However, a poor product can swell its cash flow with great direct marketing, but ultimately will fail once the customer experiences the poor service, low quality, what have you. That is part and parcel of branding, so you can't discount its role in the marketing arena.

Agencies play an important role in the branding strategy. But they're not the only ones that need to make a brand commitment. MOB Media itself has helped our clients create more than just logos, advertising and pretty pictures. We have dug in deep to understand the psyche of our audience. We have recommended that MBA students should have a different expectation walking into a classroom than the undergrads. With that same client we recommended a more prestigious name for the MBA program and separated our client from its under graduate pinning’s as they didn't match what an MBA student was looking for. Yes, we used advertising as one of our arrows in our branding quiver, but it was unique to the experience of a potential customer. We also, brought in leather chairs and conference tables. Higher end technology and such. That's not the role of a traditional agency, but it's what you have to do to be anointed a good brand marketer. And of course, the product or service has to match the work agencies do. Oh, by the way, most of the heavy lifting came from our direct response initiatives, but we'll save that for another day! 

So, there you have it. I have walked in another man's Berluti's. Branding is still vital to an overall strategy, but let's all realize that in today's economy, continued sales is what counts.


Tags: , , , ,

About the author

Paul Otis
As an avid enthusiast of both writing and media, Paul's focus for this blog will be on whatever strikes him at the time deadline approaches. He lives and breathes media with no real life beyond that, except of course his son and their pet Orangutan. His promise is to try to be educational and accessible without being too techy – which won’t be too difficult, because he’s not a hardcore tech kind of guy. Hope this helps you in your marketing and everyday life – enjoy!

Month List

Page List