The cultural presence and popularity of social media has surged in the last few years and just about everyone and everything has a Facebook page.
A survey of more than 8,500 small and local businesses across the U.S. found that 70% are now using Facebook as a marketing strategy, and nearly 40% are using Twitter to build product awareness. Additionally, more than half of the businesses surveyed say they are spending less than $2,500 a year on marketing. If you think about it, these findings should come as no surprise. The reason many small, local businesses flock to social media sites for marketing in the first place is because it is so easy, and free, to create a Facebook, Twitter, Tumblr, or what have you. But just because starting a social media site is simple, and costs a fraction of what more traditional forms of advertising (print, TV, radio) cost, does not make it an effective marketing tool.
In reality, the costs of social media should be measured in the time that needs to be invested in updating, posting, blogging, and building awareness. This article suggests that small business owners take a step back and ask themselves the following questions when determining just how effective their social media platforms really are:
1) What is your goal for using social media?
2) What specific tactics did you use to reach that goal?
3) How did you measure the effectiveness (revenue, profits, CPL, etc.)?
Those are some basic, logical questions that many business owners tend to overlook when they build a social media page. What most of them end up doing is, in essence, just dumping their sites into the vastness of the World Wide Web.
Social media can be an invaluable tool if it is used to its full potential. If utilized in a smart, effective, and creative way, social media platforms have the power to reach customers and clients that traditional forms of advertising could not have ever imagined. Experienced agencies like MOB Media have the know-how and expertise to maximize the potential of social media for your business or company. By hiring an agency to manage and grow your business’ online presence, you can focus your attention where it belongs: on your products and services.