Become A Fan!!

by Gary 28. October 2009 12:42

I’m stepping away from the blogging this week so that Gary Millea our truly creative,  Creative Director can “learn you some things” about setting up a Facebook account for your business. These practical hands-on tips will guide you step-by-step to do it yourself. Or if you prefer, you know MOB Media is there for you to create and maintain your social media campaigns. Without further adieu, I present: Gary Millea!

   Ok, it looks like the time has come. When you’re catching up with friends and family on Facebook you’ve started to see for yourself that more and more companies are popping up and vying for your attention. You’ve heard the buzz now “Become a Fan!”

The Toll Roads, Home Depot, Wach
ovia and even my local Sushi bar are all using Facebook to reach more customers faster and stay connected to them once they’ve found them. Facebook, the ever-popular social-networking website, has become a go-to web venue for businesses looking to expand their brand. Yet even for the most tech-savvy business owners, getting set up on the site can be daunting at first. I’d like to take this opportunity to share Facebook tips with you to help your company get started without breaking a sweat, or the bank.

Honestly, your timing couldn’t be better. Facebook recently made it even easier for brands and companies to connect with their target customers through their “Pages” feature. According to Inside Facebook, the updated version of the Pages feature has “the potential to … [reach] your customers in a very authentic, powerful, and extremely targeted way.”

MOB Media’s Creative Director Gary Millea provides a simple seven-step process to set up a business-friendly Facebook Page:

  1. Create A Facebook “Page,” Not a General Profile: For a business looking to build their brand awareness on the web, a Facebook “Page” is recommended.  A Facebook “Page” is optimized for a business or brand to share information, interact with “Fans" -- the people who like your company and add your Page to their Profile -- and create a highly engaging presence on Facebook.
  2. Register Your Page: Whether you already have a personal Facebook account, or are registering to the website for the first time, you can create your Facebook Page by visiting www.facebook.com/pages/create.php. If you do not have a Facebook account, you will be prompted to create a “Business Account,” when building your company Page.
  3. Choose Your Page Name Wisely: Just as with keywords for a webpage, make sure you use words in your Facebook Page name that people would use to search for your company and product online. Keep it short, but if your company name does not reflect the product (media, marketing, advertising, internet marketing, etc.) that you sell, consider adding a few keywords that do.
  4. Edit Your “Info” Tab: Think of the Info tab as your “About Us” page. Keep your brand message and unique brand selling points in mind as you add details about your company, your products and services.
  5. Generate Content: A Facebook Page is not something you create once and let sit. Its success in drawing people to your store is dependent on continuous content. Dedicate time to your Facebook Page to upload photos of your store, products and events. You’ll also need to add notes and news content regularly.
  6. Get Fans: Once you’re Facebook Page is built, you can invite your friends, customers and business associates to become Fans, by uploading their email contact information to the site. This is where you see social networking in action. For every Fan who adds you to their “Profile,” their entire Facebook network will be notified and can become Fans themselves.
  7. Have Fun: Don’t forget to let your personality shine through with everything you add to your Page! When you have fun, your “fans” will too.
Check back next month for more social networking tips or contact Gary today and request his white paper “Put your best Face(book) Forward.”  

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Comments (10) -

Laura
Laura United States
10/29/2009 11:01:32 AM #

Hey, that was some good info! I'm still learning to navigate around Facebook! Now i know something that others may not know! Thanks!

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Raina
Raina United States
10/29/2009 12:43:53 PM #

Wow, this is really helpful information. I use Facebook as a way to get in touch with friends and never realized the impact it could have on business. Great Blog!

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nan
nan United States
11/6/2009 3:30:33 PM #

you are very insightful.  wow.

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John
John United States
11/6/2009 3:34:02 PM #

Very cool information! Thank you for this. I'm going to use this information and test it out. information is key!  

Reply

Chewy
Chewy United States
11/6/2009 3:39:03 PM #

Wow! Who would of thought that a FaceBook page could do so much for a company. This is good not only for an established company, but a young one as well just getting started. I'm going to use this information to promote my new clothing line. Thanks Homie!

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Walter
Walter United States
11/6/2009 3:44:17 PM #

Thanks for the tips Gary, I’m new to face book but I have already became a fan of Pei Wei an Asian cuisine restaurant & MOB Media Inc. a full service advertising agency serving Orange County, CA.  I can see how Social networking can benefit business in the whole building awareness scheme.

Thanks again for the tips.
Walter G.

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Chewy
Chewy United States
11/6/2009 3:48:32 PM #

Thank you for this useful information. Wow! I didn't realize the importance a FaceBook page was to not just an established company, but a fledgling one as well. I'm going to use this information and make a page for my new urban clothing line. Thanks Homez!

Reply

VbMan
VbMan United States
11/9/2009 1:47:17 PM #

Excellent post. Another important thing to note is the viral capability of having a fan page, especially if you give your fans useful content. If your fan page content is NOT dynamic it will be forgotten. You need to add at least once a post to your fan page. Give secret codes to discounts for your business, educate them perhaps on something within your industry, brag about the good your business is doing, etc. Your willingness to put out dynamic useful or entertaining content will bring in more fans.
Another important point to point out is the friendly referral aspect of this all. If you see a shop that you are interested in and you have 2-3 friends who are already fans of that page that speaks volumes about your business. With Fan Pages you can essentially create an easy online/virtual word of mouth campaign.
Those are my two cents, hope it helps someone!

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Alisha
Alisha United States
11/12/2009 2:49:57 PM #

Good post, Gary! Very informative and I enjoyed reading it.

Reply

John
John United States
11/16/2009 10:39:25 AM #

Thanks for bringing that up Walter. Good point. I also became a fan of MOB Media, inc. Really cool deal and I can see it working because I see my friends have also became fans shortly after.

Reply

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About the author

Paul Otis
As an avid enthusiast of both writing and media, Paul's focus for this blog will be on whatever strikes him at the time deadline approaches. He lives and breathes media with no real life beyond that, except of course his son and their pet Orangutan. His promise is to try to be educational and accessible without being too techy – which won’t be too difficult, because he’s not a hardcore tech kind of guy. Hope this helps you in your marketing and everyday life – enjoy!

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